PACKAGING

With decades of experience in packaging design, development, and global implementation, I specialize in cost-lowering, experience-enhancing solutions that drive brand impact while ensuring efficiency. My expertise spans CPG to high-end luxury packaging, including watches, soft goods, and jewelry, ensuring that every package protects, presents, and elevates the product experience.

 

I take a cradle-to-grave approach, considering everything from materials sourcing and sustainability to regional market nuances, shipping logistics, and in-store performance. My work has been successfully implemented across diverse markets and regions, carefully adapting to local regulations, retail environments, and consumer behaviors.

 

Through data-driven design and strategic material optimizations, I have consistently reduced packaging costs by double-digit percentages, while enhancing durability, retail appeal, and unboxing experiences. By integrating point-of-sale (POS) implications into my process, I ensure that packaging not only stands out on shelves and e-commerce platforms but also streamlines handling, stocking, and merchandising efficiencies.

 

From structural innovations that cut material waste to premium unboxing experiences that reinforce brand storytelling, I design and manage packaging solutions that balance aesthetic, function, and cost-effectiveness—proving that exceptional design doesn’t have to come at a premium price.