HELLO!  I AM DARREN MACCA

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Product Innovation

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Brand Development Executive

I’m a creative and product innovation executive with 20+ years of experience leading the development of consumer products, brands, packaging, and marketing initiatives across pet, lifestyle, hard goods, and CPG categories.

My career spans leadership roles at Timex Group and Outward Hound, where I led global creative initiatives, reduced packaging costs by 27%, and developed patented products including the category-defining Slo Bowl. As founder of MACCA, I’ve helped established brands and startups turn ideas into successful products sold at Target Corporation, The Home Depot, Walmart, and Bass Pro Shops.

I specialize in product strategy, creative direction, communications, and cross-functional leadership, building products and brand experiences that drive growth, improve margins, and strengthen customer loyalty.

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Darren is a bright creative mind, a strong strategist, and a leader who inspires loyalty from all that have worked with him. Darren’s strong understanding of the business, coupled with exceptional creativity, and undaunting dedication produced great results for Timex. Darren’s creative leadership is apparent from the dedication and devotion of his staff. I have rarely seen such fierce loyalty in any organization. Darren fostered a caring, nurturing environment within a difficult organization. His Team consistently produced excellent results as a result. Darren is a pleasure to work with. I have no doubt that Darren will continue to be a tremendous asset to any organization or individual that he works with.

Andrew Lippman, Chief Marketing Officer, Timex